NBC News: Liberal group launches ad campaign slamming Medicaid cuts in GOP bill

05/20/25

The Democratic-aligned group Families Over Billionaires is launching a six-figure ad campaign on TV and digital platforms slamming the Medicaid funding cuts that Republicans are eyeing in their sweeping domestic policy bill.

The new spot, shared first with NBC News, features a single mother named Amy saying she relies on Medicaid to care for her special-needs son.

“Republicans want to take away our health care so billionaires can get another tax break,” she says to the camera. “Say it to my face: Their wealth is more important than my health.”

The group said the ad campaign will launch this week on national cable TV, including Fox News in the Washington, D.C., area through May 27, as well as across streaming and digital platforms such as YouTube and Hulu though June 3. It includes a 30-second version and a 60-second version.

The new push comes as Republicans are seeking to pass a massive bill for Trump’s agenda through the narrow House majority along party lines this week. It serves as a preview of how Democrats are trying to undercut it and make it a key issue in the 2026 midterm elections.

The director of Families Over Billionaires, Michael Linden, worked as a budget staffer in the Biden White House.